mySAP Customer Relationship
Management (mySAP CRM) empowers companies to deliver
customer value -- and achieve profitable growth.
The
solution connects front- and back-office functions
into a single, customer-centric operation. And enables
collaboration across the value chain by providing
access to relevant, personalized information from
multiple data sources and business processes.
mySAP CRM is the only CRM solution that connects
your employees, partners, processes, and technology
in a closed-loop customer interaction cycle. So
you can convert prospects into first-time buyers.
And first-time buyers into long-term customers.
This solution delivers functionality throughout
the customer engagement cycle, providing all the
capabilities you need to manage marketing, sales,
service, analytics, field applications, interaction
centers, e-commerce, and channel partners.
mySAP CRM enables real-time availability checks,
contract management, billing management, fulfillment
visibility, and order tracking. And it gives you
the features and functions necessary for marketing
planning, campaign management, telemarketing, lead
generation, and customer segmentation. Plus, mySAP
CRM allows you to offer ongoing customer care across
all channels -- with a customer interaction center,
Web-based customer self-service capabilities, service
and claims management, field service and dispatch,
and installed-base management.